Real Estate News


JP & Associates hires former RE/MAX president Geoff Lewis

JP & Associates Realtors announced Monday that Geoff Lewis, a veteran executive of RE/MAX, is joining JPAR's parent company Vesuvius Holdings, LLC....Read More


Commission is negotiable: Why your sellers deserve to know

There seems to be a misconception about the rules surrounding negotiating commission and the Code of Ethics. I reached out to the National Association of Realtors to clear it up. Here's the truth. ...Read More


5 follow-up rules every agent should live by

Think about it: When you are in need of service or advice from a salesperson, what makes you feel good about working with them? The golden rule, simple logic and common sense are good places to start. Here are a few simple rules to follow. ...Read More


Hope, dream and fix it: What agents can learn from 2020 candidates

President Donald Trump rode to success with a campaign slogan that appealed to our reptilian instincts, according to marketing experts, just as President Barack Obama's "hope" campaign did. Debates will show us whether the current crop of candidates have realized the importance of these key words. How does this apply to your marketing? Find out here....Read More


Where is your business in the cycle of change?

The Business Cycle of Change is inevitable in all industries. Companies navigate the five cycles – Disruption, Acceleration, Maturation, Saturation, and Commoditization – at different rates, impacted by internal factors, like leadership alignment, and external factors, like the economy. ...Read More


3 essentials of building great technology

Jerry Modes has built an amazing career on using tech to solve problems and elevate the customer experience. Modes is an IT/data visionary who co-founded two wildly successful startups: Teradata, which was later acquired by AT&T, and HyperParallel, a platform that touches almost all shoppers....Read More


A luxury real estate agent’s summer checklist

Summer is peak season for just about everything in the Northern Hemisphere, and luxury real estate is no exception. Real estate deals don’t close overnight, and the relaxed pace of summer can create breathing room for today’s busy homebuyer. Clients are finally free to begin the search for their next property, letting the brighter days inspire their search for the perfect home....Read More


Call, text or email: what’s the best way to communicate with your client?

In real estate, effective communication is crucial, and smart agents take their client’s needs into consideration when choosing the best contact methods. In a competitive market where homes move quickly, adopting newer, faster methods of communication is essential in winning and retaining each client, especially if that customer is a millennial....Read More


Turn your listings into a social media lead magnet

In the olden days, the average real estate customer journey was a nice, easy-to-understand shape. A funnel. A line. Not anymore. Today, it’s a spiral inside a maze. And your marketing to today’s home buyer and seller has more avenues than it ever has before. ...Read More


What advice would you give newbies? 8 tips from seasoned pros

What can a new agent do to adjust to the job as quickly as possible? Inman asked seasoned real estate professionals to give their top advice for newbie agents. Here's what they said....Read More